What are Millennials’ Favorite Brands?

HomeJobsWhat are Millennials' Favorite Brands?

Want to Score Cash For Free?

  • Survey Junkie: Earn up to $50 per survey with one of the highest-paying survey sites on the web. Join Survey Junkie Now
  • SoFi Money: Earning money for unlocking better features sounds like a dream. But this free banking app really pays you $100 with you switch your direct deposit to SoFi Money. Get SoFi Money.
  • Aspiration: This mobile banking app lets you do everything for free and takes no fees — ever. Better yet, if you join through this link you can get $100 in your new account.

A recent survey began to isolate millennial consumer habits to discover what are millennials favorite brands.

  • Millennials are an important demographic for brands to win over. Their shopping habits can sometimes make or break an industry.
  • The marketing agency Moosylvania has compiled its annual “Millennials’ Top 100 Brands” list after surveying 1,000 millennial consumers.
  • From Netflix to Adidas, here are the brands that made the cut.

When it comes to attracting a consumer’s attention – especially a millennial, who is bombarded by messaging far greater than the previous generations – advertising is king.

The 1970s exposed most people to around 500 ads per day – through billboards, the TV, radio etc, whereas, through today’s growth of digital marketing and social media platforms like Instagram and Facebook, we are exposed to around 5,000 marketing messages from brands per day.

So, it can be difficult for brands to reach out and grab the attention of the next generation of consumers.

But a recent survey began to isolate millennial consumer habits to discover what makes certain brands popular with millennials.

Ad agency Moosyvlania analyzed data from around 15,000 responses from those aged under 37 (millennials) in order to find out what the favorite brands were.


Want Free Money?

  • Aspiration: Want to get spotted a $150 for free? Simply sign up for Aspiration, and the free banking app will give you cash for free, you just relax while it gives you $150 just for opening a new debit card. There’s no catch. This bank account is legit and only takes two minutes to sign up for an account.

Moosylvania CEO Norty Cohen surmised that millennials prefer brands that can do something for the consumer and can make them look good.

Technology Brands

There is no surprise that Apple topped the list as a favorite brand – and this is likely due to the dedication to improving consumers’ lives through the innovation of greater technologies.

Samsung – whose kudos shines slightly duller than its biggest rival – hit the third place.

Whereas Amazon takes fifth place due to its convenience and personalized customer service. Indeed, Amazon CEO Jeff Bezos tops the Forbes rich list himself and started Amazon from his house as a humble operation.

The company is now forcing cities to bid to host their second headquarters.

Bezos took the shortest amount of time ever to go from millionaire to billionaire, at just two years.

Google and Microsoft also helped round out the top ten of the millennials’ preferred brands.

While Google’s culture may be more appealing than their services (which may be expected by certain millennials not used to not having computers), millennials care about how employees are treated and about personal growth, which a strong culture shows.

Moreover, Google also appears to try to improve the lives of consumers in professional ways, such as through Digital Garage. Unsurprisingly, the creator of PlayStation, Sony, also made the top ten with its dedication to tech innovation.

Lifestyle Brands

Lifestyle brands have also been dubbed as some favorites of millennials. Those with a huge presence don’t just provide a service for consumers but are almost expected to always be there, with their star power and brand image shining as bright as their products.

Nike made it to the second place on the list, due to its reliance on celebrity and influencer power and partnerships with those worth emulating for aspirations and lifestyles.

Target and Wal-Mart also made the top ten (places four and seven respectively).

While many wouldn’t rush to deem either brand high fashion, they do provide a neat intersection between affordability and acceptable style.

Whether they’re as cool as Nike is debatable but they act as strong lifestyle brands.

Coca-Cola made it to number nine on the top ten list with its strong brand recognition and its invasion into almost every facet of life.

Games That Pay You To Play - Yes, We're Serious

These 3 apps will PAY YOU to play games on your mobile device:

  1. Blackout Bingo - You can download this app and start getting cash rewards for playing bingo.
  2. Solitaire Cube - Earning money by playing games on your phone sounds like a dream. But this app really pays you for playing solitaire with cash rewards.
  3. Pool Payday - Earn up to $50 per month playing billiards with one of the highest-paying gaming apps on the web.

The marketing gimmicks such as the Coca-Cola Christmas truck and the Share a Coke personalized bottles also helped cement Coca-Cola as a strong brand.

Plus, most millennials are too young to remember the New Coke fiasco. Starbucks landed in at number fourteen and offers not just corporate socially responsible Fairtrade and meat-free options but also embarked on a program to send its employees to college.

Millennials Favorite Brands

The top brands that millennials frequent aren’t particularly surprising but they do provide insight for other brands on how to position themselves to appeal to the latest crop of consumers.

The brands that topped the list are those which offer innovation and set trends as opposed to following them, are brands that create a lifestyle for themselves and for their consumers, and brands that don’t follow the status quo but attempt to shake it up and adapt in order to create something unique.

The brands solve simple problems in simple ways and are accessible and mostly affordable for their basic uses. But, mostly, the top brands have the strongest and most cohesive brand images that set the tone for the entire consumer journey.

GoDescription
aspiration

Want Free Money?
Aspiration

Simply sign up for Aspiration, and the free banking app will give you cash for free, you just relax while it gives you $100 just for opening a new debit card. There’s no catch. This bank account is legit and only takes two minutes to sign up for an account.

Learn more


The Best Apps to Save You Real Money

We are on our phone a lot, right? Wouldn't it make sense to save money with the best money saving apps?

AppAt a glancedownload
aspirationAspiration
★★★★★
Get a $100 bonus at Aspiration when you open and fund an account with $10 or more. Then use your Aspiration debit card to make at least $1,000 worth of cumulative transactions within 60 days of account opening.
CLAIM $100 BONUS
robinhoodRobinhood
★★★★★
Open a new account in the next 24 hours and you could get up to $200 in free stock.
CLAIM FREE STOCK
Truebill reviewTruebill
★★★★★
This free app delivers on its promise to save you money effortlessly. You can use it to lower your bills, cancel unwanted subscriptions and bill negotiations.
SLASH YOUR BILLS

About the author

Brian Meiggs
Brian Meiggs
Brian Meiggs is a personal finance expert, and the founder of My Millennial Guide, a personal finance site helping you put more money in your pocket. He helps millennials follow the smart money in order to increase their earning potential and start building wealth for the the future. He regularly writes about side hustles, investing, and general personal finance topics aimed to help anyone earn more, pay off debt, and reach financial freedom. He has been quoted as a top personal finance blogger in major publications including Yahoo! Finance, NASDAQ, Discover, MSN Money and more.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

On a similar note...

Explore More On

7 Best Bank Bonuses and Promotions of April 2021

ImageDescriptionlearn-more
aspiration★★★★★This Company Will Give You $100 for Opening a Free Account
Boost your savings and earn up to 1.00% APY interest on your savings. Get up to 10% cash back on your purchases. Get $100 bonus when you spend your first $1,000 with your new Aspiration Plus Card.
COLLECT $100 BONUS
personal capital★★★★★
The First and Only Interest Earning Crypto Account
Receive up to $250 Bitcoin bonus when you make qualifying deposits over the first 30 days. Receive up to 8.6% annually on your crypto. Join the most trusted financial services for crypto investors on the market.
CLAIM $250 BONUS
personal capital★★★★★Get Up $200 in Free Stock for Joining
Commission-free stock, ETF and options trades. Get a free stock worth up to $200 when joining (must complete application). Simple, easy to use investor platform with no account minimums.
GET FREE STOCK
sofi★★★★★All-In-One Investing That's Easy to Use
Tired of Robinhood? Invest in stocks, ETFs, crypto, or automated investing in all one app. No commissions for stocks and ETFs. Complimentary access to SoFi Financial Planners.
INVEST NOW
personal capital★★★★★The Smart and Free Way to Manage Your Money
Take control of your finances with the perfect union of technology and highly personalized service. Get access to free online financial tools, including retirement planner, investment checkup, net worth calculator and more. Digital-first wealth management advisor with 24,000 clients in 50 states.
SIGN UP FREE
blooom★★★★★401K and IRA Management
Start your free 401k and IRA management now. Find and reduce hidden fees. Improve your diversification.
GET FREE CHECKUP
cit★★★★★Enjoy the Benefits of a CIT Bank Money Market Account
A CIT Bank Money Market Account helps you get more from your savings with interest rates for maximum growth. Earn over 7x the national average with high-interest rates. It now pays to open a money market account with CIT Bank.
OPEN ACCOUNT
My Millennial Guide