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What Makes an Ecommerce Website Successful?

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The million dollar question in this growing internet marketplace is what is an ecommerce website, and what makes the profitable ones successful?

Ecommerce growth is off the charts and is expected to continue to grow at lightning speed as more brands embrace the digital retail landscape. It may be daunting trying to break into the ecommerce sector when it seems like Amazon and other ecommerce giants have total dominion over the industry. But the truth is that there is still enormous opportunity for new players to break into the ecommerce game. Especially, when there are numerous niche markets that aren’t being adequately represented on by internet giants. With ecommerce sales at an all-time high, now’s the time to get your own ecommerce website up and running.

While the ecommerce economy is poised for significant growth to infinity and beyond (so to speak), your business can only expect to see similar results if you build your own ecommerce website in the right way. In order to hold your own and rake in the big bucks, there are certain features your ecommerce website needs and some things you can do to maximize success. Here’s what an ecommerce website needs to succeed.

1. Design Your Website to Be Inviting

The first, obvious feature needed for a successful ecommerce website is an excellent website design. This may seem like common sense, but it can’t be said enough. Your ecommerce website must accurately represent your business in an appealing way. That means making sure you’re designing it for your customers, not your own personal taste.

Whether you like it or not, people aren’t merely comparing your website to the sites of your competition anymore. They are now stacking it up against the aesthetically pleasing ecommerce experiences they’ve become accustomed to across the Internet in its entirety.

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Having an excellent website design also means having a high level of functionality. You must consider the growing use of phones for online shopping and make sure your ecommerce website is mobile-friendly. The easier and more diverse ways that customers can purchase things from your ecommerce website, the more likely that you will be successful. Selling well also has a lot to do with how you present your products.

In summation, design matters. And that’s just another way that ecommerce is highly competitive.

2. Optimize Your Product Images & Descriptions

Once your excellent website design has done its job luring in possible customers and guiding them to your product pages, continue the process forward with this momentum to high-quality photos and detailed product descriptions.

Make sure the visual content used to portray your products are professional and go above and beyond to give your customers a 3D view using a 2D medium. Product descriptions on your ecommerce website need to be informative, tailor to the tone of your audience and be loaded with SEO keywords that cater to Google as well.

It might also be helpful for you to offer virtual shopping assistance if possible. At the very least, give customers the option to contact you if they have questions or product concerns. This realistic shopping experience goes a long way in building your ecommerce website and ensuring longevity.

3. Offer Stellar Customer Service

Previously alluded in the last section, it’s important to have top notch customer support.

Online shoppers are more likely to buy when they know they can contact you, so be sure to highlight how they can do so on your ecommerce website. This means making sure they can reach you the way that they enjoy reaching an ecommerce associate. Add a contact form, phone number, email, and everything in between to appear 100-percent accessible to your customers. Even if you don’t get a phone call, your customers will feel as if you are more than available and ready to help.

Your customers will also want to know they will have support after they make a purchase if needed. Guaranteeing to troubleshoot after the purchase and consulting before the purchase has the ability to convert potential buyers into loyal, returning customers. Building that trust with customers means they will recommend you to others, and that’s the best free advertising around.

4. Welcome Reviews to Boost Your Trustworthiness

Customers often spread the good news about your ecommerce website when you show that you’re trustworthy. With so many sketchy ecommerce websites and scams out there, you need to prove to that you are the real deal. It’s likely that you’ve had a bad experience with a questionable ecommerce website, and you know how that builds distrust in all ecommerce sites. Don’t let that be an issue, even if a customer’s negative experience was elsewhere.

Showcase customer reviews, testimonials, or any other kind of social proof to flaunt your stellar reputation and boost your trustworthiness. More is better so don’t be shy about asking your customers to leave a review after making a purchase.

Similarly, installing security and purchasing an SSL Certificate for things like a padlock for usernames, passwords, and credit card info are necessary measures to be taken. These used to be features, but now they are fairly standard for all ecommerce websites that do well.

5. Use an On-Site Blog to Capture Search Traffic

Another helpful addition to your ecommerce website would be to add a professional blog. You shouldn’t treat a business blog for your ecommerce website as an unnecessary luxury. A blog is one of the best ways to build your audience and generate more traffic and more sales. Blogs improve SEO greatly and are a wonderful marketing platform for telling your story.

Hiring a professional blogger is a good investment with a high return because they are masters in the art of persuasion. After all, the main goal of your blog is to persuade your readers to buy your products. This goes a long way and translates to real sales and steps forward.

There are a ton of new ecommerce websites being created every day. Stand out by making sure these tips are a part of your website’s development. Yes, customers want to feel confident in their purchases not only as consumers of a product but as individuals conducting business with a seller. Offer them a user-friendly, convenient experience they can trust, and you will find a secure spot in the ecommerce market.

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John Meeks
John is a freelance writer specializing in finance and entrepreneurship. He also consults clients about financial management and small business solutions.

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